Reid works as a Senior Wealth Planner, helping clients navigate the important financial decisions that come with approaching retirement. He enjoys helping people understand when they can comfortably retire, how much they can spend, where their retirement income should come from, and how the different pieces of their financial lives work together.
Reid holds the Personal Financial Planner (PFP) designation through the Canadian Securities Institute, as well as a Certificate in Advanced Financial Advice. He believes that a strong financial plan should do more than simply maximize wealth. It should help clients understand what they have built, how much they can comfortably enjoy, and how their resources can be used to support the life that matters most to them.
Born in Nashville, Tennessee to a Canadian father, Reid developed a strong connection to Canada from an early age, spending summers visiting his grandmother’s cottage and attending overnight summer camp in Ontario. He now lives in Ontario with his wife and three children. Outside of work, Reid enjoys spending time with his family, golfing, and following Formula 1, hockey, and American football.
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